How many times have you seen an executive stumble during an interview on CNBC? What about that program you witnessed where the speaker droned on endlessly, failing to make his point? What causes these communications deficits? The reason is often slapdash messaging. The fact is some executives just don’t plot out what they want to […]
Eleven Elements to Mold a Magnetic Message
How many times have you seen an executive stumble during an interview on CNBC? What about that program you witnessed where the speaker droned on endlessly, failing to make his point? What causes these communications deficits? The reason is often slapdash messaging. The fact is some executives just don’t plot out what they want to […]
How To Create Magnetic Messages That Resonate
Association and chamber executives are always aiming to improve their organizations’ profiles and reputations. Here’s one opportunity that many organizations ignore: Devoting conscious effort toward crafting magnetic messages can result in good play in the press, influence with policymakers, and retention of members. You’re in a better position to attain your goals if you develop […]
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