Second-Year Core Courses
C220 Is That Legal?
Perhaps the most important part of any job is knowing the law. Don’t put your career on the line because you are simply misinformed on legal issues.
Course topics:
- Corporate and operational legal issues.
- Areas in which legal problems are most likely to occur.
- Legal trends that affect nonprofits.
C230 Managers Who Motivate
You play an integral part in empowering your colleagues to achieve greatness. Learn how to assess and improve your own management style tailored to the needs of your diverse workforce.
Course topics:
- Developing your personal management style.
- Understanding a diverse workforce to effectively reward and recognize employees, volunteers, and members.
- Managing conflict and change.
C250 Customer Service Inside and Out
It is essential to possess a customer service mentality. Discover ways to outline and refine a quality vision statement for your customers to keep them satisfied.
Course topics:
- Defining a customer service vision for your organization or department.
- Earning a reputation for superior customer service.
- Managing customer expectations.
C260 Marketing Strategies
Learn how to create and implement a marketing plan to promote your organization and community. Find out how to target specific audiences, develop effective one-to-one and one-to-many communications, and assess marketing programs.
Course topics:
- Key elements of a marketing plan.
- Techniques for researching your audience and measuring success.
- Marketing tools for nonprofits.
C261 Events: Strategy and Operations
Events and programs typically bring together a wide range of stakeholders for a specific purpose. Examine events that exceed the needs and expectations of all involved.
Course topics:
- Create events with a strategic purpose and tactical event planning.
- Logistical operations, budgeting, and staff time.
- Creating valuable experiences and surpassing expectations.
C270 Effective Government Affairs Programs
Nonprofits serve as advocates for their members and communities. No matter what your experience is or your organization’s size, organizing a grassroots network doesn’t have to be overwhelming. Learn the basics of a successful approach to legislative advocacy and policy.
Course topics:
- Why a chamber or association should be active on the legislative front.
- How to form legislative policy.
- How to run a grassroots network.
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