There’s a big mistake most organizations make when developing their marketing message; they overlook an important fundamental buying principle. When someone makes a decision to buy a product or service, they do so because of one underlying factor – they see the intrinsic benefit they will get from it. That benefit may make their life […]
IOM Blog
Fifteen Examples of Sound Financial Policies
Fiscal integrity in an association or chamber of commerce may start with a foundation of solid financial policies. Policies are a subset of the organization’s governing documents. The policies guide volunteer leaders, especially the elected treasurer and a finance or budget committee. While every organization will have unique policies based on their situation and concerns, there […]
Chisel Out of the Icebreaker Zone at Networking Events
At any given networking event, you’ll likely hear phrases like, “Can you believe the weather we’ve been having?” or “These appetizers are delicious.” Remarks surrounding topics like the weather or the event you are attending are common icebreakers because they are simple ways to start a conversation with someone you don’t know. In fact, I […]
How “Design Thinking” Can Help You Meet the Needs of Your Members
Don’t feel left out if you don’t know what “design thinking” is. It is a discipline that uses designer’s methods to match people’s needs and really give a group of people what they need before they know that they need it. Associations and chambers can generally be classified as human-centered businesses. This requires you to […]
Volunteering: It is Good for Everyone!
Does your organization encourage volunteerism through an Employee Volunteer Plan? Does it allow for a certain amount of time per quarter or year to be dedicated to give back to others? If not, it should. Volunteering is beneficial to the community, the staff, and to the organization itself. Why should your organization promote volunteerism? 1. Good for […]
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