Introduction In today’s fast-paced and ever-evolving world, innovation has become crucial for the sustained success of Associations and Chambers of Commerce. We must adapt to changing environments and embrace innovative practices to provide real value and precipitate growth. This blog explores the importance of innovation in driving value for our organizations, highlighting key benefits and […]
IOM Blog
Top 10 Membership Basics You Need to Know
Managing the membership of a Chamber of Commerce or an Association is a task that has taken on new life with the digital revolution. Take a look at these helpful tips to further advance your membership program. #1 – Know your membership software. As my daughter would say, “Mom, own it.” Take charge and […]
Creating Meaningful Value for Members
“Why isn’t my membership growing?” “Why isn’t my membership more active?” “Why are my events not getting the attendance I think they should?” In order to answer these questions, I think we need to start with a more foundational one: What problems are you trying to solve for your members? Advocacy Networking Information Resource Professional […]
Business Development 101
Networking I’m not going to reinvent the wheel here. If you’re reading this, you probably already know how to network so I’ll just say this: Givers Get. Don’t enter any networking situation wondering what you’ll get out of it. Enter it wondering who you can help. When you become a connector and a helper you […]
Are Your Grassroots Influence Tactics Working or Wilting? – Results from the 2023 Grassroots Influence Pulse (GRIP®)
We created the GRIP research in 2013 to determine trends in grassroots influence tactics, and most important, what’s working (and not) regarding those tactics. This research is important because it provides the pulse of grassroots advocacy tactics —– what worked in 2016 may not be effective today. It’s also important because we know that you […]
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