According to a recent article in The Economist, “strategy is basically about two things: deciding where you want your company to go, and then how you want to take it there.” Think about the fast food franchises in your city or hometown. Most fast food companies share a similar vision of “where they want to […]
Release the Burden of Outdated Association/Chamber Programs
Moving is ranked as one of the more stressful life experiences according to research studies on what events cause stress. It falls someplace between losing a loved one and public speaking. Recently, we decided to put our home on the market. In an effort to get ready to list our home, we embraced the prerequisite […]
McDonald`s Understood the Power of a Screaming Kid (and why this matters to you)
According to a recent article in The Economist, “strategy is basically about two things: deciding where you want your company to go, and then how you want to take it there.” With this in mind, think about the average fast food franchise. Drive down Main Street in most cities and one sees a barrage of […]